This campaign is rebranding nature for a streetwear-obsessed audience. Highlighting their similarities: beauty, quirkiness, design, and increasing scarcity. The creative offers fans a preview of the latest ‘drops’ from nature’s coveted Spring 25’ collection appearing across outdoor and social media.

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Creatives  /  Josie & Charles at AMV BBDO

Agency  /  Purpose Disruptors 

Photographer  /  Blacksocks c/o Probation Agency

BTS Video  /  Tom Filipe 

Styling  /  Efe-I

Hair Stylist  /  Natalia Krzewska

Make-up Artist  /  Kite Chuang c/o Agency 41

Set Design  /  The Flower Laboratory c/o RSA Films

Models  /  Andong c/o W Model Management & George c/o Zone Models

Retouching  /  Jody Brock

Location  /  Foxfield Farm via Farm Locations

Lighting  /  Gripvan