Our Mission Statement
At RAW Production, we’re more than just a name; we’re a movement. Born from the desire to revolutionise the way images are crafted, we embody a new era of content creation where innovation meets responsibility, and creativity aligns with sustainability.
Our mission is clear:
"To pioneer the creative revolution, harnessing RAW vision, energy, and creativity to craft images that inspire positive action"
Our Core Values
• Innovation & Creativity: We believe in the power of storytelling, deploying inventive techniques and ideas that not only captivate audiences but also encourage a rethinking of what responsible content can achieve.
• Transparency: With each project we pledge an unmatched degree of transparency. This commitment begins with a comprehensive analysis of the carbon footprint, laying bare the environmental implications of each shoot. By setting standards of openness we strive not only to enlighten our clients about their footprint, but also to catalyse a shift towards greater accountability throughout our industry.
• Environmental Responsibility: These are not mere buzzwords for us but the very foundation on which our operations and ethos stand. From pre-production to post, our every decision is guided by the protection of biodiversity, minimisation of waste and reduction of carbon emissions.
• Social Responsibility: Through partnerships with local environmental charities and a focus on community benefits, we ensure our projects contribute positively to society and invest in the areas we are working in. Social value works hand in hand with our environmental commitments.
• Luxury & Professionalism: We maintain the highest standards of quality and finesse in our productions, proving that luxury and environmental consciousness can go hand in hand.
• Inspiring & Responsibility: The content we create is not only created to captivate audiences, but to serve as a spotlight and source of inspiration for environmental and social responsibility.
Our Purpose
Since our inception in 2016, we have steadfastly believed in the power of creativity as a vehicle for change. Each project is an opportunity to reflect on how our creative decisions can affect our environment and community. By choosing us, our clients do not merely get their stories told; they make a definitive statement about their commitment to their own social purpose and environmental footprint.
Our Commitment for Each Shoot
Proudly positioned as a leading user of the AdGreen Carbon Calculator, we demonstrate our pursuit of reducing our carbon impact. Every project is a pledge towards not just attaining carbon neutrality but also leaving a net-positive impact on the planet. All of RAW’s productions receive a Wrap Report on their carbon footprint and environmental impact. Within this, clients will receive tailored recommendations on how to reduce the impact of future production. This Report highlights the positive impact of your sustainability actions and the role you are playing in improving the creative industries.
Our Internal Raw Commitment
RAW Production is partnering with Sustainable Film. Their unique carbon calculator, Roots, has not only enabled us to comprehensively track our annual footprint but has also opened our eyes to the significant impact we have on the environment. It's inspiring to see the ripple effect of our actions encouraging our clients and suppliers towards environmental responsibility. Understanding our own footprint has empowered us to lead by example in our industry, demonstrating our environmental commitment not just in words, but in actionable, impactful ways. It's heartening to see the positive environmental changes being embraced by our clients and suppliers.
Our Invitation
In a world where sustainability is not just appreciated but expected, our foundational belief in it distinguishes our approach. By choosing RAW Production, you’re not just selecting a producer; you’re partnering with a leader in responsible production. Together, we will craft captivating images and stories that resonate and inspire our audience, and the industry at large.