Join the RAW Revolution
At RAW Production, creativity isn’t just about aesthetics - it’s about impact. Since our founding in 2016, we have been committed to reshaping the creative industry, proving that innovation and responsibility can go hand in hand. Becoming a Certified B Corporation® isn’t just a milestone for us, it’s part of our ongoing journey to align our values with meaningful action.
Crafting timeless visuals that honor the beauty of time, place and sustainability.
Protecting climate and nature
We plan to leave the world a better place than we found it. A code red alert has signalled to the world that action needs to be accelerated to protect the planet's climate and natural ecosystems.
And we need to act fast.
Purpose before profit - always
In an industry often driven by speed and consumerism, we choose to uphold high standards, ones that prioritise sustainability, ethical production, and meaningful storytelling. Every project we take on is an opportunity to make intentional, thoughtful choices that benefit both people and the planet.
Becoming a Certified B Corporation® reaffirms our commitment to driving change, holding ourselves accountable, and empowering our clients to do the same. When you work with RAW, you’re not just creating content—you’re contributing to a movement that puts purpose before profit.
We believe in Better Together - collaborating, not competing, with like-minded brands, agencies, and creators to push the industry forward. From pioneering sustainable production practices to championing industry-wide initiatives like Agency for Nature, we are dedicated to using our creativity as a force for good.
This is more than a milestone - it's a mission.
And we're just getting started.
Empowering People and Creativity
At RAW Production, our people are our greatest asset. From our core team to our extended network of freelance creatives, we champion collaboration, inclusion, and professional growth. We believe in nurturing diverse talent, offering opportunities to emerging creatives, and working with like-minded partners who share our values.
The RAW Movement to Measure and Reduce
RAW Production proudly stands as the third-highest user of the AdGreen Carbon Calculator. This accolade underscores our unwavering dedication to minimising our carbon footprint.
Every project we undertake is meticulously planned to reduce, measure, and offset carbon impact, helping your brand tell its story and carry your message whilst upholding your environmental commitment to reducing harmful emissions.
All of RAW’s productions receive a Wrap Report on their Carbon footprint and environmental impact. Within this, clients will receive tailored recommendations on how to reduce the impact of future productions. This report highlights the positive impact of your sustainable actions and the role you are playing in improving the creative industries.
Productions measured to date:
(Since integrating the AdGreen calculator, which launched September 2021)
132
Sustainable production.
Meaningful storytelling.
Real impact.
Strengthening Our Supply Chain & Responsibility
We take responsibility seriously, not just for the content we create but for the impact of every production. From the teams we work with to the resources we use, we are committed to ensuring our approach is ethical, responsible, and minimises environmental impact. Every decision we make considers both people and the planet, ensuring that creativity and sustainability go hand in hand.
Creating Better, Together
Compensating for What We Can’t Yet Eliminate
As part of our net zero journey, we have taken steps to measure and reduce our carbon footprint across both our business operations and productions. However, we recognise that some emissions are currently unavoidable - and we take full responsibility for them.
To compensate for our residual emissions, we fund high-quality climate and nature projects through Eden Greenspace, ensuring that our contributions go beyond what we emit. This includes:
-
Scottish peatland restoration, which plays a critical role in carbon storage.
-
Coral reef protection, safeguarding marine biodiversity.
-
Ocean plastic removal, tackling pollution in our seas.
-
Additional carbon projects, supporting the transition to a low-carbon future.
Our support for these projects is not a substitute for our commitment to ongoing decarbonisation, it’s an extension of it. By funding a diverse range of initiatives, we contribute to climate action and nature restoration both in the UK and globally, including locations where we’ve produced content before, such as Scotland and Mexico.
Through these efforts, we ensure that our creativity contributes to a healthier planet, without distraction from our mission to reduce our impact at the source.
333
of peatland restored (m²)
45
Clean cookstoves provided
1667
Saved coral reef in Mexico (m²)
Our approach to compensating for our impact is not new, it’s an ongoing commitment. In 2022, we took responsibility for both our business and production emissions by supporting the expansion of renewable energy generation in Asia, working with Climate Partner. This project contributed to the development of cleaner energy infrastructure, reducing reliance on fossil fuels and accelerating the transition to a low-carbon future.
📍 Learn more about the project: Renewable Energy Expansion in Asia
As we continue our net zero journey, we remain committed to funding impactful climate and nature projects, while actively working to reduce emissions at the source.
